Making socks that last is a material matter

Not to boast, but we spin a really good yarn. Literally.

Socks have a tough life – they undergo more friction, more wear and tear, and more washing than almost any other clothing item. Our passion for perfection means that we use only the finest yarns to make our socks. This makes each pair look and feel great, of course. But, it also means that they are exceedingly durable, with colour that lasts and lasts, wash after wash.

Walk Brighter, every day

Fun fact: socks are actually one of the most complicated items of clothing to make well.

Each pair is created using a circular knitting method; stitch by stitch, row by row. The smaller and tighter each stitch, the better quality the sock is. We always use the highest needle count possible to ensure our stitches are as tight as possible. Our advanced knitting technology enables us to programme complex patterns, feeding multiple yarn colours into each knitted line at the same time.

All our socks come with a 12 month sock sure guarantee

We’re so confident in our craftsmanship that we promise you 100% sock satisfaction. Our 12-Month Sock Sure Guarantee means a no-quibble swap if anything goes wrong with one of your pairs in the first year.